Tourism Snowy Mountains (TSM), the leading organisation for destination marketing and tourism business development in the Snowy Mountains region, celebrated a significant achievement recently. The TSM website, www.snowymountains.com.au was named a finalist in the prestigious 2025 Australian Web Awards in the fiercely competitive Tourism category.
PHOTO: The TSM website has been instrumental in boosting year-round tourism in the Snowy Mountains CREDITS: TSM
The Australian Web Awards, held in Melbourne, highlight outstanding accomplishments in web design, development, and user experience across the nation. Although the Snowy Mountains website did not clinch the top prize, being listed as a finalist is a notable honour, placing it among Australia’s foremost digital platforms. This recognition underscores the site’s excellence in strategic focus, design, and functionality.
Crafted by Newcastle-based creative agency Headjam, the website is a hallmark of digital storytelling, offering a bold, intuitive and visually captivating experience.
Luke Kellet, COO of Headjam, expressed pride in the collaboration with TSM, “We’re incredibly proud of the work we did with TSM. The site was purpose-built as a destination marketing tool, and it’s rewarding to see it receive national recognition. It’s a testament to strong collaboration, creative vision, and the power of great design in promoting regional Australia.”
PHOTO: The Snowy Mountains lakes offer endless summer fun – Goat Rock
Since its launch, the website has been instrumental in boosting year-round tourism to the Snowy Mountains, highlighting the region’s stunning natural landscapes, adventure opportunities, and seasonal allure. It features engaging content, trip planning tools, event listings, and immersive visuals, extended to include smaller towns like Bombala, Dalgety, and Delegate, enhancing the appeal for potential visitors.
Christie Hampton, Marketing and Communications Manager of TSM, shared her excitement, “We’re thrilled to have been named a finalist in such a competitive category. This recognition reflects the strength of our digital strategy and the steps we are taking to ensure the Snowy Mountains region is home to a thriving year-round visitor economy.”
PHOTO: The ‘cold plunge’ – Known for the cooler months of the year, TSM brings a year-round awareness of tourism in the Snowy Mountains
The website is part of the Bushfire Local Economic Recovery (BLER) funded Tourism Snowy Mountains Bushfire Recovery Program, aimed at revitalising the local tourism sector following the 2019-20 bushfires. This initiative not only supports the region’s recovery but also aims to bolster the economy and future tourism opportunities.
Tourism Snowy Mountains extends gratitude to the Australian and NSW governments for their dedication to regional recovery and resilience, ensuring the Snowy Mountains remains a coveted world-class tourist destination.