May has begun with a delightful surprise in the Snowy Mountains as Thredbo revels in its first snowfall of 2025, perfectly timed with the launch of their eagerly anticipated Winter 2025 campaign titled “Thredbo’s Still Better”. The fresh dusting of snow not only marks the coming of the winter season, but also hope for a strong snow season ahead, something local business desperately needs.
PHOTO: Thredbo woke up to their first snow for the season CREDIT: Thredbo
In what seems like impeccable timing, Thredbo’s latest winter campaign launched today, aims to resonate with a diverse audience, from first-time visitors to seasoned snow enthusiasts, through a blend of bold storytelling and the quintessential Aussie cheek. Richie Carroll, Thredbo’s Brand and Marketing Manager, describes it best: “This campaign is a celebration of everything that makes Thredbo, well… unmistakably Thredbo. It’s got heart, it’s got attitude, and it captures the spirit that’s made this place a standout for decades.”
PHOTO: Local tourism operators will have their fingers crossed the early snow is sign of things to come CREDIT: Thredbo
As the campaign rolls out, it promises to connect with audiences through a multi-channel approach, spanning high-impact broadcasts, digital engagement, and on-ground activities. The catchy tagline “There’s ‘The Snow’, Then There’s THREDBO” highlights the resort’s offerings, combining old favourites with new experiences waiting to be discovered.
The Australian Bureau of Meteorology (BOM) forecasts indicate that more snowfall could be on the way today. Many will be hoping this burst of early snow is a hint of what’s to come, providing a much-needed boost to local businesses, and tourism operators who have suffered through below average seasons of snow-fall in recent years.